![]() ![]() Brands include Harrah’s, Caesars Palace, Bally’s, Horseshoe, and Paris Las Vegas. The firm operates some fifty-three casinos, employing more than eighty-five thousand workers on five continents. ![]() Harrah’s has leveraged its data-powered prowess to move from an also-ran chain of casinos to become the largest gaming company by revenue. If you ever needed an incentive to motivate you for cross-disciplinary thinking, Loveman provides it. The CEO of Harrah’s Entertainment is a former operations professor who has leveraged information technology to create what may be the most effective marketing organization in the service industry. Gary Loveman is a sort of management major trifecta. Harrah’s Entertainment provides an example of exceptional data asset leverage in the service sector, focusing on how this technology enables world-class service through customer relationship management.
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